New Products

Proven Releases Purifying Clay Mask

The formula’s blend of kaolin clay, magnesium aluminum silicate and glycerin promises to deliver a smoother, more clarified complexion in 10 minutes.

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By: Lianna Albrizio

Associate Editor

Customizable and AI-driven skincare brand Proven has entered the face mask category with the release of its new Purifying Clay Mask. Designed to visibly refine pores, rebalance oil and revive dull, winter-worn skin, the formula’s blend of kaolin clay, magnesium aluminum silicate and glycerin promises to deliver a smoother, more clarified complexion in 10 minutes. The result is a refreshed, balanced complexion that feels clean, smooth and never stripped. The Purifying Clay Mask builds on th...

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